search query: @author Mortanges, C. P. de / total: 2
reference: 2 / 2
« previous | next »
| Author: | Mortanges, C. P. de Vossen, J. |
| Title: | Mechanisms to control the marketing activities of foreign distributors |
| Journal: | International Business Review
1999 : FEB, VOL. 8:1, p. 75-97 |
| Index terms: | Exporting Distribution channels Marketing |
| Language: | eng |
| Abstract: | The study provides theoretical and practical insight into the use of control mechanisms in exporter-distributor relationships under different situational circumstances. The results support the different characteristics and requirements underlying three (outcome-based, behaviour-based and relational) types of control. |
« previous | next »
SCIMA