search query: @author Costa, J.A. / total: 2
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| Author: | Belk, R.W. Costa, J.A. |
| Title: | The Mountain man myth: A Contemporary consuming fantasy |
| Journal: | Journal of Consumer Research
1998 : DEC, VOL 25:3, p. 218 - 240 |
| Index terms: | Recreation Leisure Consumers |
| Freeterms: | Role plays Recreational consumption Leisure activities |
| Language: | eng |
| Abstract: | The article describes consumers' occasional needs to consume (fantasy) experiences rather than products. This so called recreational consumption was studied at the Western National Rendezvous, where the 1825-40 fur-trade rendezvous was reenacted. |
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