search query: @author Munk, N. / total: 2
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| Author: | Munk, N. |
| Title: | Cover story: How Levi's trashed a great brand |
| Journal: | Fortune
1999 : APR 12, VOL. 139:7, p. 32-39 |
| Index terms: | BRANDS CHIEF EXECUTIVE OFFICERS MANAGEMENT |
| Language: | eng |
| Abstract: | While Bob Haas pioneered benevolent management, his company came apart at the seams. When Robert Haas led the most recent LBO of Levi Strauss & Co. in 1996, he took one of the world's most successful brands and placed its entire future in the hands of four people: himself, and uncle, and two cousins. Other family shareholders had two choices: Cede all power to this group for 15 years, or cash out. Most stayed in. It seemed a good bet at the time. Haas was the guy who had saved the troubled family company back in 1984. |
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