search query: @author Curlo, E. / total: 2
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| Author: | Curlo, E. |
| Title: | Marketing strategy, product safety, and ethical factors in consumer choice |
| Journal: | Journal of Business Ethics
1999 : AUG, VOL. 21:1, p. 37-48 |
| Index terms: | ETHICS CONSUMER CHOICE MARKETING STRATEGY PRODUCTS SAFETY |
| Language: | eng |
| Abstract: | This paper gives the result of a study about the impact of negligence liability information on consumer product safety evaluation. Provision of negligence information heightens consumer concern for safety and firms' ethical behaviour and increases the proportion of consumer choices in favors of the brands sold by manufacturers with a favorable track record for quality. |
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