search query: @author Wolin, L. D. / total: 2
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| Author: | Korgaonkar, P. K. Wolin, L. D. |
| Title: | A multivariate analysis of Web usage |
| Journal: | Journal of Advertising Research
1999 : APR, VOL. 39:2, p. 53-68 |
| Index terms: | INTERNET CONSUMERS MOTIVATION |
| Language: | eng |
| Abstract: | This paper explores Web users' motivations and concerns in three usage contexts: the number of hours per day spent on the Web; the percentage of time spent for business versus personal purposes; the purchases made form a Web business and if purchases were made, the number of times purchasers placed orders on the Web. |
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