search query: @author Stieber, J. / total: 2
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| Author: | Primeaux, P. Stieber, J. |
| Title: | When MR=MC: ethical efficiencies in valuing and pricing |
| Journal: | Journal of Business Ethics
1999 : JAN 2, VOL. 18:2, p. 201-211 |
| Index terms: | PRICING BUSINESS ETHICS VALUATION |
| Language: | eng |
| Abstract: | How do we determine value? What are the ethical implications of valuing goods and services with respect to economic profit maximization? To answer those questions Primeaux and Stieber move their discussion of the ethical principles inherent to economic profit maximization from production to distribution, from internal costs to external pricing and consumer demand. This is the fourth of a series of essays explaining the ethical implications of economic efficiency arising from a behavioral definition of profit maximization. |
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