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| Author: | Roos, J. Bart, V. |
| Title: | Towards a New Model of Strategy-making as Serious Play |
| Journal: | European Management Journal
1999 : VOL. 17:4, p. 348-355 |
| Index terms: | STRATEGY STRATEGIC PLANNING DECISION MAKING |
| Language: | eng |
| Abstract: | A new model of strategy-making as play is presented in re- sponse to increasing calls for a deeper theory of strategy- making. First an elaboration of the construct of strategic imagination is offered, describing three distinct, but in- terrelated forms of imagination; descriptive, creative and challenging. Strategic Imagination is defined as an emergent property of a complex interplay between the kinds of imagi- nation. Then, extending the work of the planning and design schools, the model describes the complex social dynamic of strategy making itself. Applying the notion of play from an- thropology and cognitive development, the strategy-making process is described as a three-phase play process. The three phases, constructing to stimulate new ideas, story telling to share meaning, and deep engagement to assimi- late new directions are described. |
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