search query: @author Ellen, P. S. / total: 2
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| Author: | Bone, P. F. Ellen, P. S. |
| Title: | Scents in the marketplace: explaining a fraction of olfaction. |
| Journal: | Journal of Retailing
1999 : SUM, VOL. 72:2, p.243-262 |
| Index terms: | Marketing research Consumer choice Perfumery industry Toiletries industry |
| Language: | eng |
| Abstract: | The authors review the current paradigm of retailing-relevant olfaction research and find that 'conventional wisdom' does not allow researchers or retailers to reliably predict olfaction effects. |
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