search query: @author Stout, R. G. / total: 2
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| Author: | Stout, R. G. |
| Title: | Organizing marketing research to impact management. |
| Journal: | Sloan Management Review
1981 : Fall, Vol. 23:1, p. 77-79 |
| Index terms: | MANAGEMENT MARKET RESEARCH ORGANIZATIONAL EFFECTIVENESS |
| Language: | eng |
| Abstract: |
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