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| Author: | Souder, W. Jenssen, S. |
| Title: | Management practices influencing new product success and failure in the United States and Scandinavia: a cross- cultural comparative study |
| Journal: | Journal of Product Innovation Management
1999 : MAR, VOL. 16:2, p. 183-203 |
| Index terms: | NEW PRODUCTS SUCCESS INNOVATION |
| Language: | eng |
| Abstract: | This comparative cross-cultural study of United States and Scandinavian telecommunications products found both similarities and differences in the successful new product development (NPD) management practices within the U.S. and Scandinavia. Proficiencies in conducting development, marketing, and customer service activities were identified as important to NPD success in both Scandinavia and the U.S. |
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