search query: @author Kim, S-S. / total: 2
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| Author: | Kim, S-S. Crompton, J. L. Botha, C. |
| Title: | Responding to competition: a strategy for sun/lost city, South Africa. |
| Journal: | Tourism Management
2000 : FEB, VOL. 21:1, p. 33-41 |
| Index terms: | Tourism Tourist industry Strategic management Target search problem South Africa |
| Language: | eng |
| Abstract: | This study was intended to explore the potential of using the interface between benefits and constraints to identify optimum target markets among existing visitors. The interview instrument contained 20 benefit items and 14 constraint items. |
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