search query: @author Brennan, I. / total: 2
reference: 2 / 2
« previous | next »
| Author: | Brennan, I. Dubas, K. M. Babin, L. A. |
| Title: | The influence of product-placement type & exposure time on product-placement recognition |
| Journal: | International Journal of Advertising
1999 : VOL. 18:3, p. 323-337 |
| Index terms: | ADVERTISING MARKETING PRODUCTS PLACEMENT BRANDS |
| Language: | eng |
| Abstract: | This paper investigates the extent to which product placement type and exposure time explain the rate at which viewers recognise brand names affiliated with product placement in films. |
« previous | next »
SCIMA