search query: @author Dyer, R. F. / total: 2
reference: 2 / 2
« previous | next »
| Author: | Dyer, R. F. Kuehl, P. G. |
| Title: | A longitudinal study of corrective advertising. |
| Journal: | Journal of Marketing Research
1978 : 1 FEB VOL.15 p.39-48 |
| Index terms: | ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
« previous | next »
SCIMA