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| Author: | Boyle, B. Alwitt, L. |
| Title: | Internet use within the U.S. plastics industry |
| Journal: | Industrial Marketing Management
1999 : JUL, VOL. 28:4, p. 327-341 |
| Index terms: | INDUSTRIAL MARKETING MANAGEMENT USA |
| Language: | eng |
| Abstract: | Interfirm communication via the Internet was examined within the plastics industry. A survey of 1283 respondents from four industry sectors revealed that, although end-user firms have the highest percentage of Internet users, the flow of Internet communication tends to be "top-down" from vendors to customers. At this early stage of Internet adoption, Internet communications seem to focus on information gathering; whereas non-Internet communication focuses on such transactional tasks as order processing. |
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