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| Author: | Doherty, A. |
| Title: | Explaining international retailers' market entry mode strategy: internationalization theory, agency theory and the importance of information asymmetry |
| Journal: | International Review of Retail, Distribution and Consumer Research
1999 : OCT, VOL. 9:4, p. 379-402 |
| Index terms: | RETAILING INTERNATIONAL CONSUMER RESEARCH |
| Language: | eng |
| Abstract: | Research on the internationalisation of retailing has focused on descriptive and empirical studies centering on issues such as motivations for retail internationalization and individual company experiences of the internationalization processes that has remained relatively underresearched, and consequently under theorized, is market entry mode strategy. This paper represents an initial step in rectifying these deficiencies. |
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