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| Author: | Swami, S. Eliashberg, J. Weinberg, C. B. |
| Title: | SilverScreener: a modeling approach to movie screens management |
| Journal: | Marketing Science
1999 : VOL. 18:3, p. 352-372 |
| Index terms: | Marketing research Retailing Decision making Film industry Leisure industry |
| Language: | eng |
| Abstract: | The aim of this work is to help retailers improve their decision making. It focuses on products, which have relatively short life cycles, so that effective retail management requires regular attention to the issues of which products should be stocked. In particular, it concentrates on the motion picture industry. |
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