search query: @author Hung, M.S. / total: 2
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| Author: | Hu, M.Y. Shanker, M. Hung, M.S. |
| Title: | Estimation of posterior probabilities of consumer situational choices with neural network classifiers |
| Journal: | International Journal of Research in Marketing
1999 : DEC, VOL. 16:4, p. 307-317 |
| Index terms: | Consumer choice Estimation Neural networks Models |
| Language: | eng |
| Abstract: | The study shows how neural networks can be used to estimate the posteriour probabilities in a consumer choice situation. |
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