search query: @author Zielske, H. A. / total: 2
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Author: | Zielske, H. A. |
Title: | Does day-after recall penalize "feeling" ads? (in TV versus magazines) |
Journal: | Journal of Advertising Research
1982 : FEB-MAR, VOL. 22:1, p. 19-22 |
Index terms: | TELEVISION ADVERTISING ADVERTISING MEDIA ADVERTISING RESEARCH NEWSPAPER ADVERTISING |
Language: | eng |
Abstract: |
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