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| Author: | Reichheld, F.F. Schefter, P. |
| Title: | E-loyalty: Your secret weapon on the Web |
| Journal: | Harvard Business Review
2000 : JUL/AUG, VOL. 78:4, p. 105-113 |
| Index terms: | Internet Electronic commerce Customers Loyalty Markets Brands USA |
| Freeterms: | e-commerce e-business |
| Language: | eng |
| Abstract: | In the rush to build Internet businesses, many executives concentrate all their attention on attracting customers rather than retaining them. That's a mistake. In this article, the enormous advantages of retaining online buyers are explained. |
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