search query: @author Mittal, V. / total: 2
reference: 2 / 2
« previous | next »
| Author: | Mittal, V. Tsiros, M. |
| Title: | Regeret: a model of its antecedents and consequences in consumer decision making |
| Journal: | Journal of Consumer Research
2000 : MAR, VOL. 26:4, p. 401-417 |
| Index terms: | Consumers Decision making Models |
| Language: | eng |
| Abstract: | This article develops a model of regret and tests it via four studies. The first one develops a multi-item measure of regret and distinguishes it from satisfaction. The second examines the antecedents and moderations of regret. The third and fourth studies examine the cognitive process underlying the experiencing of regret in the absence of information on a better-foregone outcome. |
« previous | next »
SCIMA