search query: @author Matheson, J. E. / total: 2
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| Author: | Matheson, D. Matheson, J. E. |
| Title: | Outside-in strategic modeling |
| Journal: | Interfaces
1999 : NOV-DEC, VOL. 29:6, p. 29-41 |
| Index terms: | Operational research Systems analysis Strategic management |
| Language: | eng |
| Abstract: | The authors state that the roots of good strategic decision making are in cultural and organizational norms and patterns. In this study they used a framework that starts with consumer spending in various entertainment areas and divided revenues along a simple value chain of retailers, wholesalers, and producers. |
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