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| Author: | Youn, S. Faber, R. J. Shah, D. V. |
| Title: | Restricting gambling advertising and the third-person effect |
| Journal: | Psychology & Marketing
2000 : JUL, VOL. 17:7, p. 633-649 |
| Index terms: | Advertising Theories Consumer research Restrictive trade practices USA |
| Language: | eng |
| Abstract: | In the United States there has come increasing calls to restrict or ban gambling advertising. Little is known about what motivates people to support such restrictions. One recent theory, the third-person effect, offers a possible explanation. It suggests that people will overestimate the negative messages'effect on others relative to themselves. |
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