search query: @author O'Keefe, R.M. / total: 2
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| Author: | Cole, M. O'Keefe, R.M. |
| Title: | Conceptualising the dynamics of globalisation and culture in electronic commerce |
| Journal: | Journal of Global Information Technology Management
2000 : VOL. 3:1, p. 4-17 |
| Index terms: | Electronic commerce Consumer behaviour Culture Internet Globalization |
| Freeterms: | e-commerce |
| Language: | eng |
| Abstract: | The article produces and discusses a framework in e-commerce based on the concept of new cultural forms and "zones". The framework is used to understand the actions of online consumers, analyzing some previous thinking on electronic commerce (EC), and developing some potential business responses to the concept. |
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