search query: @author Miyazaki, A. / total: 2
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| Author: | Miyazaki, A. Sprott, D. Manning, K. |
| Title: | Unit prices on retail shelf labels: an assessment of information prominence |
| Journal: | Journal of Retailing
2000 : SPRING, VOL. 76:1, p. 93-112 |
| Index terms: | INFORMATION PRICES RETAILING |
| Language: | eng |
| Abstract: | Although unit prices have been provided to consumers for nearly 30 years, the format in which this information is presented has been largely ignored. An examination of major grocery retailers found considerable differences in how prominently unit prices are presented to shoppers on shelf labels. Two methodological approaches are then used to examine the prominence of unit prices in a grocery-shopping context. |
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