search query: @author Zesinger, S. / total: 2
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| Author: | Zesinger, S. |
| Title: | Why is BMW driving itself crazy? |
| Journal: | Fortune
2000 : VOL. 142:1, p. 88-96 |
| Index terms: | Industries Cars Brands Competition Markets Strategy Stocks Product design Europe USA |
| Language: | eng |
| Abstract: | The Rover deal was a dog, but it didn't cure BMWs desire to be a big league car maker even if that means more risky tactics. BMW occupies a position in the automotive world that any carmaker should envy. Sales of its cars last year rose 8% worldwide and 18% in the U.S, where BMW outsold both Mercedes and Lexus. |
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