search query: @author Shively, T. S. / total: 2
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| Author: | Shively, T. S. Allenby, G. Kohn, R. |
| Title: | A nonparametric approach to identifying latent relationships in hierarchical models |
| Journal: | Marketing Science
2000 : SPRING, VOL. 19:2, p. 149-162 |
| Index terms: | Consumer behaviour Bayesian statistics Models |
| Language: | eng |
| Abstract: | The paper provides a method for nonparametrically modeling the relationship between consumer preference for product features, such as reliability or durability, and covariates that describe consumers and how they use the product. |
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