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| Author: | Bourgeon-Renault, D. |
| Title: | Evaluating consumer behaviour in the field of arts and culture marketing |
| Journal: | International Journal of Arts Management
2000 : FALL, VOL. 3:1, p, 4-18 |
| Index terms: | Consumer behaviour Culture Arts Marketing Semiology |
| Language: | eng |
| Abstract: | Cultural consumption is not only based on theutilitarian aspekts of the product, but also includes symbolic, aesthetic and hedonistic dimensions involving subjectivity on the part of the consumer. The contribution of marketing may be considerable in understanding the issues of behaviour in cultural consumption. |
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