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| Author: | Stafford, T.F. |
| Title: | Alert or oblivious? Factors underlying consumer responses to marketing stimuli |
| Journal: | Psychology & Marketing
2000 : SEP, VOL. 17:9, p. 745-760 |
| Index terms: | Consumer research Consumer behaviour |
| Language: | eng |
| Abstract: | The article discusses recent priming research and presents theoretical discussion in support of the putative third factor of consumer wariness for predicting judgmental outcomes of priming effects in consumer market settings. |
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