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| Author: | Kaplan, R.S. Norton, D.P. |
| Title: | Having trouble with your strategy? Then map it |
| Journal: | Harvard Business Review
2000 : SEP/OCT, VOL. 78:5, p. 167-176 |
| Index terms: | Strategy Planning Management Industries Models USA |
| Language: | eng |
| Abstract: | The key to executing your strategy is to have people in your organization understand it - including the crucial but perplexing processes by which intangible assets will be converted into tangible outcomes. Strategy maps can help chart this difficult terrain. Included is e.g. the Balanced Scorecard Strategy Map and the strategy map that the Mobil North American has been using in its transformation. |
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