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Author:Creswell, J.
Title:Bottled up
Journal:Fortune
2000 : SEP, VOL. 142:6, p. 80-86
Index terms:Food industry
Companies
Brands
Distribution
Profit
USA
Language:eng
Abstract:This article deals with Heinz. Packaged-goods companies do not make as good profits as they used to, due to national brands and private label products. Can Heinz be saved?
SCIMA record nr: 216807
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