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| Author: | Morgan, I. Rao, J. |
| Title: | How restaurant owners manage strategic risk |
| Journal: | Cornell Hotel and Restaurant Administration Quarterly
2000 : DEC, VOL. 41:6, p. 64-80 |
| Index terms: | Restaurants Hotel and catering industry Strategic management |
| Language: | eng |
| Abstract: | Case studies of five Boston restaurants assessed the risks taken by the restauraters as they made operational changes. Categorized as marketing, operations, or financial risks, the actions were gauged on a scale of routine risk, a stretch, or a leap. |
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