search query: @freeterm Myth / total: 2
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| Author: | Dye, R. |
| Title: | The buzz on buzz |
| Journal: | Harvard Business Review
2000 : NOV/DEC, VOL. 78:6, p. 139-146 |
| Index terms: | Sales promotion Marketing Companies Products Success |
| Freeterms: | Myth |
| Language: | eng |
| Abstract: | Word-of-mouth promotion has become an increasingly potent force, capable of catapulting products from obscurity into runaway commercial successes. But to harness the considerable power of buzz, companies must reject five common myths. |
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