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| Author: | Stanton, J.L. |
| Title: | U.S. downsizing is an opportunity for Euro-brands |
| Journal: | Journal of Euromarketing
2000 : VOL. 9:4, p. 57-69 |
| Index terms: | BRANDS RATIONALIZATION EUROPE USA |
| Language: | eng |
| Abstract: | This article addresses the effects that the downsizing of American corporations will have on the opportunities that European companies will realize to both penetrate US markets and gain share in Europe against US firms. |
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