search query: @author Steenkamp, J-B. / total: 2
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| Author: | Steenkamp, J-B. |
| Title: | Introduction to the special issue on marketing modeling on the threshold of the 21st century |
| Journal: | International Journal of Research in Marketing
2000 : SEP, VOL. 17:2-3, p. 99-104 |
| Index terms: | MARKETING MARKETING RESEARCH MODELS |
| Language: | eng |
| Abstract: | This editorial introduces the special issue on marketing modeling. |
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