search query: @author Klemz, B.R. / total: 2
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| Author: | Klemz, B.R. Bosoff, C. |
| Title: | Environmental and emotional influences on willingness-to-buy in small and large retailers |
| Journal: | European Journal of Marketing
2001 : VOL. 35:1-2, p. 70-91 |
| Index terms: | CONSUMER BEHAVIOUR RELATIONSHIP MARKETING RETAILING SERVICE QUALITY |
| Language: | eng |
| Abstract: | This study addresses two critical issues for the small retailer faced with competition from large national one-stop chains: do customers perceive environmental and induced emotional influences the same for these different retailers and do these influences have differential effects on a customer's willingness-to-buy (WTB)? |
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