search query: @author Lardinoit, T. / total: 2
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| Author: | Lardinoit, T. Derbaix, C. |
| Title: | Sponsorship and recall of sponsors |
| Journal: | Psychology & Marketing
2001 : FEB, VOL. 18:2, p. 167-190 |
| Index terms: | SPONSORSHIP COMPANIES BRANDS IMAGE PROCESSING ADVERTISING |
| Language: | eng |
| Abstract: | The authors have explored, by means of a laboratory experiment, the effect of field and/or television sponsorship on respondentÂ’s unaided recall and aided recall (recognition) of sponsorsÂ’ names. |
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