search query: @author Parry, M. E. / total: 2
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| Author: | Ingene, C. A. Parry, M. E. |
| Title: | Is channel coordination all it is cracked up to be? |
| Journal: | Journal of Retailing
2000 : WINTER, VOL. 76:4, p. 511-547 |
| Index terms: | Pricing Wholesaling Supply chain management |
| Language: | eng |
| Abstract: | A fundamental task for supply-chain managers is to determine wholesale-prices. Such determination is a core theme in the marketing science literature on distribution channels - which seems to have concluded that channel coordination - setting wholesale-prices to maximize total channel profit - represents the best of all possible objectives. |
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