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| Author: | Schumann, P. |
| Title: | EASY shopping: a value-added service for electronic malls |
| Journal: | International Journal of Electronic Commerce
2000 : WINTER, VOL. 4:2, p. 99-119 |
| Index terms: | Electronic commerce Electronic shopping Internet Service management |
| Language: | eng |
| Abstract: | The initial purpose of electronic shopping was to provide the necessary infrastructure for participating suppliers to open on-line shops, and for consumers to more easily trace goods and services. Recent shutdowns of big electronic mall (e-malls) and press reports about unsatisfactory turnover, however, suggest that e-malls need some kind of added value. A product advisory system for electronic malls is proposed that follows the example of traditional system- or cross-selling to solve complex customer problems. |
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