search query: @author Germeraad, P. / total: 2
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| Author: | Germeraad, P. |
| Title: | The changing role of R&D |
| Journal: | Research Technology Management
2001 : MAR-APR, VOL. 44:2, p. 15-20 |
| Index terms: | PRODUCT DEVELOPMENT R&D TRENDS |
| Language: | eng |
| Abstract: | Powerful trends affect product development and the creation of business value today. "Main-Street" companies must improve their profits and "all" companies face aggressive revenue targets. For everyone this means finding new ways to fill the gap between current and projected revenue goals. |
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