search query: @author Kimmel, A. J. / total: 2
reference: 1 / 2
« previous | next »
| Author: | Kimmel, A. J. Smith, N. C. |
| Title: | Deception in marketing research: ethical, methodological, and disciplinary implications |
| Journal: | Psychology & Marketing
2001 : JUL, VOL. 18:7, p. 663-689 |
| Index terms: | MARKETING RESEARCH MARKET RESEARCH ETHICS METHODOLOGY |
| Freeterms: | DECEPTION |
| Language: | eng |
| Abstract: | This article provides a conceptual starting point for developing a more complete understanding of deception in marketing research, including an ethical analysis from the viewpoint of consequentalist and deontological theories of moral reasoning. |
« previous | next »
SCIMA