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| Author: | Yip, G. S. Gomez Biscarri, J. Monti, J. A. |
| Title: | The role of the internationalization process in the performance of newly internationalizing firms |
| Journal: | Journal of international marketing
2000 : VOL. 8:3, p. 10-35 |
| Index terms: | Multinational companies International business Performance appraisal USA |
| Language: | eng |
| Abstract: | A study of 68 recently internationalized U. S. firms, using structural equations, shows that newly internationalizing firms do not on average follow a highly systematic approach. Some firms make use of a systematic sequence of steps, and more systematic approach, the better is performance |
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