search query: @author Jones, D. R. / total: 2
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| Author: | Jones, D. R. |
| Title: | A cultural development strategy for sustainability: a case study of Traidcraft plc |
| Journal: | Greener Management International
2000 : AUTUMN, 31, p. 71-85 |
| Index terms: | CULTURE ENVIRONMENTAL PROTECTION SUSTAINABLE DEVELOPMENT |
| Language: | eng |
| Abstract: | This paper builds a set of cultural principles on which a firm needs to act if it wishes to move towards sustainability, defined in its most holistic, long-term, environmental social and financial systemic sense. It explores grounded theory case study research findings from Traidcraft plc, a "value-based" firm and a leading innovator within the social sustainability field. |
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