search query: @author Belch, M. A. / total: 2
reference: 2 / 2
« previous | next »
| Author: | Alreck, P. L. Settle, R. B. Belch, M. A. |
| Title: | Who responds to "gendered" ads, and how? Masculine brands versus feminine brands. |
| Journal: | Journal of Advertising Research
1982 : APR-MAY, VOL. 22:2, p. 25-32 |
| Index terms: | ADVERTISING RESEARCH CONSUMER BEHAVIOUR MOTIVATION RESEARCH |
| Language: | eng |
| Abstract: |
« previous | next »
SCIMA