search query: @freeterm Corporate strategy / total: 2
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Author: | Lawton, T. C. McGuire, S. M. |
Title: | Supranational governance and corporate strategy: the emerging role of the World Trade Organization |
Journal: | International Business Review
2001 : APR, VOL. 10:2, p. 217-233 |
Index terms: | Strategic management Corporate planning Subsidies World Trade Organization Aircraft industry |
Freeterms: | Corporate strategy Corporate palnning |
Language: | eng |
Abstract: | The authors develop a case study of the commercial rivalry between two aircraft manufacturers, Bombardier and Embraer, to demonstrate the growing importance of supranational regulation to corporate strategy. |
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