search query: @freeterm COMPANY EXPANSION / total: 2
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| Author: | Ghemawat, P. |
| Title: | Distance still matters: the hard reality of global expansion |
| Journal: | Harvard Business Review
2001 : SEP, VOL. 79.8, p. 137-147 |
| Index terms: | GLOBALIZATION INTERNATIONAL RELATIONS |
| Freeterms: | COMPANY EXPANSION |
| Language: | eng |
| Abstract: | Companies routinely exaggerate the attractiveness of foreign markets, and that can lead to expensive mistakes. Here's a more rational approach to evaluating global opportunities. |
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