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| Author: | Chidambaram, L. (et al.) |
| Title: | An empirical evaluation of organizational media use in Singapore |
| Journal: | Journal of Global Information Technology Management
2001 : VOL. 4:1, p. 27-44 |
| Index terms: | INDIVIDUAL BEHAVIOUR ORGANIZATIONAL BEHAVIOUR SINGAPORE |
| Freeterms: | MEDIA USE |
| Language: | eng |
| Abstract: | This paper reports on the organizational and individual determinants of media use in Singaporean organizations. The study proposes a "media coexistence" approach. This approach suggests that different media have, at the same time, both unique attributes (which allow them to exist as complements in a portfolio of choices) and similarities (which allow users to substitute one medium for another when needed). |
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