search query: @author Johnson, M. S. / total: 2
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| Author: | Garbarino, E. Johnson, M. S. |
| Title: | Effects of consumer goals on attribute weighting, overall satisfaction, and product usage |
| Journal: | Psychology & Marketing
2001 : SEP, VOL. 18:9, p. 929-949 |
| Index terms: | CONSUMER BEHAVIOUR CONSUMER SATISFACTION GOALS THEATRE INDUSTRY |
| Language: | eng |
| Abstract: | With the use of field data from a live theater company, this article demonstrates that custormers' goal orientation affects not only what information is used in assessing overall satisfaction, but also downstream measures of level of satisfaction and product usage. |
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