search query: @author Christy, R. / total: 2
reference: 1 / 2
« previous | next »
| Author: | Wood, M. Christy, R. |
| Title: | Prospecting research: knowing when to stop |
| Journal: | Marketing Letters
2001 : NOV, VOL. 12:4, p. 299-313 |
| Index terms: | LEARNING RESEARCH SAMPLING SURVEYS |
| Language: | eng |
| Abstract: | An important aim of many surveys is to undertake prospecting research: the search for new possibilities and an understanding of the diversity in a population. This paper develops a method - the extrapolation of resampled possibilities (ERP) - for predicting how much new information will be revealed by extending a sample. This is useful for deciding whether it is likely to be worthwhile sampling more cases, bearing in mind the costs and the benefits. |
« previous | next »
SCIMA