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| Author: | Lau, K.-n. (et al.) |
| Title: | Web-site marketing for the travel-and-tourism industry |
| Journal: | Cornell Hotel and Restaurant Administration Quarterly
2001 : DEC, VOL. 42:6, p. 55-62 |
| Index terms: | Internet Hotel and catering industry Hotel management |
| Language: | eng |
| Abstract: | Automated applications known as web crawlers, or "bots", can be used to examine the words and phrases on personal web pages to screen the owners for potential inclusion on destination marketers' e-mail lists.Although this approach to marketing would likely be far less expensive than the usual mass-market advertising, it also is rife with problems in both data acquisition and in developing an effective marketing campaign. |
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