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| Author: | Kauser, S. Shaw, V. |
| Title: | International Strategic Alliances: The Impact of Behavioral Characteristics on Success |
| Journal: | Journal of Euromarketing
2001 : VOL. 10:1, p. 71-98 |
| Index terms: | STRATEGY ALLIANCES COMPANIES |
| Language: | eng |
| Abstract: | This paper presents the findings of a study of 114 international strategic alliances between UK firms and their European, US and Japanese partners. The research aims to assess the influence of behavioral characteristics on the success of international strategic alliances. The findings show that high levels of co-ordination, commitment, trust and communications are good predictors of international partnership success. While conflict is present in international partnership, it is found to hinder a good performance. This paper provides the substantial list of references on this subject. |
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